Larry H. Miller Volkswagen of Tucson | July Happenings
Larry H. Miller Volkswagen of Tucson and Volkswagen USA had a busy month of July, with many announcements being made and many changes going into effect. The following are a few examples of news coming out of VW’s corporate newsroom…
Larry H. Miller Volkswagen of Tucson | VW GOLF RECEIVES AUTOPACIFIC 2016 IDEAL VEHICLE AWARD
AutoPacific recently held its 2016 Ideal Vehicle Awards, which include rankings based off a survey of more than 65,000 new car owners in the United States in its criteria. For the third year in a row, and for the past five out of seven years, the Volkwagen Golf took home the top spot in AutoPacific’s Compact Car Segment.
“We’re honored to hear that the Volkswagen Golf has earned its third AutoPacific Ideal Vehicle Award in three years, and that our buyers are so satisfied,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc. “The seventh-generation Golf is the best iteration of a nameplate that’s been in the U.S. for 42 years, now with a stellar combination of versatility, safety features, and innovative App-Connect smartphone integration.”
Learn more about the awards here!
Larry H. Miller Volkswagen of Tucson | VW INTRODUCES NEW BRAND CONTENT HUB: VW NEWSROOM
Volkswagen recently announced a new tool that consumers and distributors alike can use to help others be exposed to VW and the VW brand. This online newsroom can be found here, and offers original content across a variety of platforms, including images, videos, graphics and much much more.
“The VW Newsroom expands Volkswagen’s online presence with powerful storytelling that captures both the rich heritage of the brand and the future vision of the company,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc. “We are proud of Volkswagen’s distinctive personality and our loyal owner community, and this new platform offers an important channel to highlight the strengths of the brand with a mix of exciting new content.”
The website’s launch shows VW’s technological and branding progress made after its most recent scandal rocked the company. The site will feature timely news from internal and external sites.
“The VW Newsroom adds another online channel for us to share timely information about the brand from a variety of viewpoints,” said John Schilling, General Manager, Product Communications, Volkswagen of America, Inc. “Our aim is to provide stories that not only excite and inspire, but also deepen knowledge about the brand and vehicle lineup for those exploring Volkswagen for the first time.”
Learn more about the new site by visiting newsroom.vw.com!
Larry H. Miller Volkswagen of Tucson | VW LAUNCHES ENHANCED DIGITAL PLATFORM FOR SPANISH SPEAKING CUSTOMERS AT VW.COM/ES/
Volkswagen recently announced its new site targeted toward Spanish-speaking VW customers, which will be hosted at VW.com/es! The site will provide Spanish-speaking VW customers a comprehensive online learning and shopping destination to experience the Volkswagen brand.
“The goal of the site is to provide broader access to the Volkswagen experience and deliver brand information and tools in formats that are most useful to our consumers,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc.”Spanish speakers are an incredibly important part of our customer base and we continue to evolve the online experience to allow VW customers to learn more about the brand and experience the full line of vehicles across multiple platforms.”
Learn more about the new VW site for Spanish-speaking customers here!
Larry H. Miller Volkswagen of Tucson | VW REVEALS “RIVAL ROAD: GTI v. GLI,” A NEW VIRTUAL EXPERIENCE
To celebrate the release of the Volkswagen GTI along with the GLI, Volkswagen has created an online virtual experience pitting the two models against each other in a race of popularity and… speed. The game is titled “RIVAL ROAD: GTI v. GLI.”
“The Rival Road experience introduces a fun way to amplify the friendly competition between the iconic Golf GTI and Jetta GLI performance models,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc. “While both cars are equally fun-to-drive, they each offer distinctive appeal, and we are excited to allow the fans to crown the winner of this rivalry.”
For more information, visit RivalRoad.com!
To find the best deal possible on any new or used Volkswagen, come in and see us!
Larry H. Miller Volkswagen of Tucson
900 West Automall Drive
Tucson, AZ 85705
(888) 247-2358
VolkswagenOfTucson.com
Larry H Miller Volkswagen Tucson 